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It is actually quite remarkable how well the Blue Mountain card has managed to survive through the traditional greeting card phase to the modern day incarnation of the electronic greeting card. Much of the success of these cards has to do with their timeless messages and classic designs that successfully find an audience in subsequent generations, regardless of which trends are currently popular. Bearing more similarities than differences with the traditional greeting cards of yore, the Blue Mountain card nevertheless takes the greeting card paradigm several steps into the present. Without taking away from its considerable merits, it is a little bit surprising that the Blue Mountain card are as popular as they are today. After all, there was a widely held belief that ecards were a short lived trend that would never last, and the continued viability of the Blue Mountain card therefore takes on an even deeper meaning.